Gold is the most famous precious metal by far as well as one of the most appreciated. 24 carat gold which also is known as .999 pure gold.

In its pure form, gold is a very dense metal. It’s too soft for everyday wear, so it’s often alloyed (or mixed) with other metals to improve its strength and resilience. The most common mixtures of gold used in jewellery are 9ct, 14ct, 18ct, 22ct. 

the difference of the purity of gold:

24ct (.999% pure gold)
Pure gold is soft and not suitable for everyday wear. It is the most malleable and ductile of all elements, so it is easily scratched and bent, so it’s impractical for daily wear. The colour of pure gold is a very rich yellow-orange. It is a dense metal ,gold’s specific gravity is 19.3; simply put, you would need more than 19 times the equivalent volume of water to have the same weight in gold.

22ct (91.6% pure gold)
The added alloyed metals makes 22 carat gold harder and more durable than pure gold. Care will need to be taken with this jewellery as it’s still the softest form of mixed metal. The alloy used generally is pure copper or pure silver

18ct (75% pure gold)
This is the purest form of gold used extensively in jewellery. 18 carat jewellery tends to be a  deeper yellow tone than 14ct due to the higher gold content. It will also yield a higher price than 14ct, and is usually a sign of a higher quality piece of jewellery. Its specific gravity is 15.5 , and therefore tends to be the best wearing of the gold alloys used in Jewellery

14ct (58.5% pure gold)
The main benefit of 14ct gold is that it’s highly durable and affordable and has great resistance to wear and tear. It’s ideal for everyday use  

9ct (37.5% pure gold)
9ct gold is least expensive, tends to be a hard metal but wears quicker than 18ct gold’s

Yellow gold, rose gold, and white gold are distinct variations of gold alloyed with different metals, resulting in variations in color and appearance: 

Yellow Gold: 
Yellow gold is the classic and most traditional form of gold jewellery. It is alloyed with metals like silver,copper and zinc, giving it its characteristic warm hue. The higher the copper content, the deeper the yellow color. Yellow gold has a timeless and elegant look, a popular choice for engagement rings, wedding bands, and various jewellery pieces. 

Rose Gold: 
Rose gold, also known as pink gold or red gold, is created by alloying gold with copper and a small amount of silver. The addition of copper gives rose gold its rosy, pinkish tint. The exact shade can vary, depending on the ratio of copper used. Rose gold has gained popularity for its romantic and feminine appeal, making it a trendy choice for engagement rings, bracelets, and fashion-forward jewellery. 

White Gold: 
White gold is made by combining gold with white metals such as palladium, or silver, and often coated with a thin layer of rhodium for added brightness and durability. This alloying process gives white gold its silvery-white appearance, resembling platinum. White gold provides a modern and elegant alternative to traditional yellow gold, and it’s commonly used in engagement rings, wedding bands, and a wide range of jewellery styles. We use nickel free white gold.